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Finance Dictionary and Glossary of Investment Terms
The process of buying additional shares in a company at higher prices than you originally purchased. This brings the average price you've paid for all your shares up.
A strategy used by investors to lower the overall cost of shares by buying as many shares with a given amount of capital in an increasing market. Buying $1000 worth of shares at $30, $35, $40, and $45, for instance, will make the average cost of the shares $37.50.
Buying additional shares of a stock which one holds a position in, and which has risen in price since the earlier purchase.