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Finance Dictionary and Glossary of Investment Terms
Another term for "same store sales," which helps investors determine how well a company's brand is doing and how the stores are increasing revenue.
In retail, sales at stores which have been open for more than one year. This enables investors to determine what component of the overall sales growth was due to the opening of new stores, and to also track the profitability of individual branches. Same-store sales are also an important factor in deciding how a company should modify its retail strategy.