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Finance Dictionary and Glossary of Investment Terms
An entity that stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). Individual or firm acting as a principal in a securities transaction. Principals are market makers in securities, and thus trade for their own account and risk. Antithesis of broker. See: Agency.
1. An individual or firm willing to buy or sell securities for their own account.2. One who purchases goods or services for resale to consumers.
Any person or company in the business of buying and selling securities for his or her own account, through a broker or otherwise. (See broker)