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InvestHub.com's
Finance Dictionary and Glossary of Investment Terms

Qualitative analysis  

Definition 1.

An analysis of the qualities of a company that cannot be measured concretely, such as management quality or employee morale.
 

Definition 2.

Determining the value of an investment, especially a stock, by examining its non-numeric characteristics, such as management, employee morale, customer loyalty, and brand value.
 

Definition 3.

Analysis that uses subjective judgment in evaluating securities based on non-financial information such as management expertise, cyclicality of industry, strength of research and development, and labor relations.
 
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