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Finance Dictionary and Glossary of Investment Terms
An analysis of the qualities of a company that cannot be measured concretely, such as management quality or employee morale.
Determining the value of an investment, especially a stock, by examining its non-numeric characteristics, such as management, employee morale, customer loyalty, and brand value.
Analysis that uses subjective judgment in evaluating securities based on non-financial information such as management expertise, cyclicality of industry, strength of research and development, and labor relations.