 InvestHub.com's Finance Dictionary and Glossary of Investment Terms Rate of return Definition 1.
Calculated as the (value now minus value at time of purchase) divided by value at time of purchase. For equities, we often include dividends with the value now. See also: Return, annual rate of return.  Definition 2.
The annual rate of return on an investment, expressed as a percentage of the total amount invested. also called return. 

