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InvestHub.com's
Finance Dictionary and Glossary of Investment Terms

saturation  

Definition 1.

A stage in a product's life cycle in which everyone who might want the product already has it. If a company is in this stage, then it could inidcate that the company is not innovative, or that competitors have been able to provide superior product offerings. Typically, the company will cut down on sales and advertising expenditure if it reaches this stage, and may focus on the development of new products.
 
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